4 Keys To Improve Your Orthodontic Marketing
The orthodontics marketplace has never been more competitive, so it’s more important than ever to get the most out of your orthodontic marketing efforts. Far too many practice owners overlook the importance of marketing because it can be confusing and overwhelming. While there are many different directions you can go in your marketing, the basics remain the same. This post will focus on the four main keys that you can use as a foundation for all of your marketing efforts.
Have a well functioning website
Social media is important (and we’ll get to that next) but the most important foundation is having an easy to find and well functioning website. A vast majority of prospective patients research their options online before deciding on which provider to choose. Make sure your website not only functions well, but also shows up when someone searches for orthodontic providers in their area. Your website should include the services you provide and tons of reviews and pictures from happy patients. Use your website to help patients get to know you and provide some upfront value whenever possible. Show them why they should choose your practice. And include your contact information on every single page. Make it easy for them to get a hold of you.
Establish a presence on social media
Social media is very important, and rightfully so. We’ve talked before about social media and you can read about that here. Platforms like Instagram are ideally suited for showing off those great results and amazing transformations. If you’re having a hard time coming up with ideas for content, look around at some of the more successful orthodontic related accounts and what gets the most engagement on those. To give your account a boost, use targeted ads to catch the attention of people in your area.
Utilize text and email marketing
Many practices collect phone numbers and email addresses for appointment reminders. After your patients have completed their treatment, use this information to stay connected to them and continue to build the relationship. Let them know about new services you offer, great deals, and special events.
Develop differentiators for your practice
What sets your practice apart from the rest? Do you have a fun, interactive office, or perhaps offer services that your competitors don’t? One great differentiator is to offer virtual treatment options for those with full schedules or people who are concerned about COVID. With the In Hand Dental app, you can provide HIPAA compliant live telehealth, secure messaging, remote patient monitoring, and more.